How to Promote Your Infographics Effectively
Don’t make the mistake of making and not promoting a nice infographic. Below are some effective ways to advertise the infographic, so that the largest possible audience will see it.
How infographics help in your marketing
Infographic marketing is useful both as a way of attracting customers in the short term, and as a long-term digital strategy. Infographics raise your authority over your brand. Your brand is the identity of your business and infographics are the ideal way of promoting that identity. You will have the chance to show off your identity and personality in the language and structure of the infographic, but what really matters is your subject matter. You can prove yourself as a market leader, and develop yourself as a major authority, depending on the scope of research you do. It makes people trust in you and respect you more.
For search engine ranks, they draw organic backlinks to your site, based primarily on the consistency and amount of backlinks that lead back to your site. If your links tend to be unnaturally constructed, however, you may face a Google penalty. Infographics are useful because they obviously allow people to share and repost digital content with links that lead back to your web. You get all the connections you may ever want, and you don’t have to think about them all being created artificially.
They improve opportunities for direct web traffic by clicking it in. Eventually, and maybe most importantly, your infographic appearance can entice people to click on your website. This means more important tourists arrive from across the web as the infographic circulates.
Making sure your infographics are set up right
It’s a wise idea to run through a final review of must-have qualities before you start syndicating your infographic:
- Make sure your branding is clear and identifiable. If appropriate add a watermark to ensure that the infographic can only be credited to you.
- Double check your list of referrals. People want infographics that they might trust, so make sure all links to your guide are correct and work properly.
- Create an embed code in the infographic itself, or provide a link to your blog. It will ensure people will share your infographic with the corresponding link quickly and easily.
- Infographics can be very powerful ways to get the message out there. They are eye-catching and sometimes substantially more convincing than plain text.
Here are some powerful methods for promoting your infographics.
Place your infographics on your site
If Infographics is a big part of your marketing campaign and you should be given a useful place to publish them. This could be your WordPress blog, company page, blogspot blog, or whatever works for you. This way you can direct traffic back to this central location no matter what advertising techniques you use. When the infographics are too common, then promoting them is more difficult.
If you have a mailing list, you can let them know if a new infographic is written. Typically the best way to do that is to give them a link to your blog. It is also possible to send attachments or insert the infographic into the email itself, but such strategies will may the delivery and open rates.
Including connections in your infographics can help you push traffic to those pages. Therefore, you can email certain bloggers or site owners and ask them in return to help promote your infographics. We are supporting themselves and you, after all, by doing so.
If you have an infographic loaded with useful information, use the press releases to promote it. A press release must be published as a news article rather than an ad, but the site where the infographic is published also helps you to create links.
Make sure you have Twitter and Facebook sharing buttons when posting your infographic on your page. Don’t be afraid to ask people if they want to share it.
There’s ways to support the offline infographics. Links may be placed on business cards, bulletin boards or in online newspaper classifieds. It is best to have an easy and short domain name, which can be easily remembered for this reason.
Optimise infographics to perfection
Whenever you’re making a new infographic, make sure you customise it the way you’d like an article, blog post or picture. It means using a number of keywords, primary as well as long tail. It is also a good idea to do keyword analysis and find words and things that people are searching for that you may not have been talking about.
As with other content styles, people usually see a headline before something else. That’s why it is important to choose a title that people would be drawn to for your infographic. This will obviously rely on your target market. Although you can think about keywords and SEO for headlines, you do need to make your headline convincing so people are drawn to the infographics.
If you want to share your infographic and go viral, then you can make it easy for people to insert it on their own websites. Learning how to build an embed code for your infographic is not complicated, and it will help you get it out to a wider audience.
In platforms such as Scribd, the text section of an infographic can be reused into blog entries, essays or articles. Do not forget to provide a link to the entire infographic when you do so.
It is a creative way of bringing the traffic from entirely new sources. Pictures are common by definition so you only need to interpret the text. Yet make sure to get correct translations, as otherwise your messages might be confused or distorted. This could be an ideal way to get traffic from other areas.
Equally not all infographics are common. One main explanation is that some of them are badly built. Which may mean too much text, the wrong colour scheme or a confusing interface. Typically, the best infographics are descriptive, not too long without unnecessary details. This will flow naturally, so that the eye passes from point A to point B without disturbing itself.
Through linking your infographics to events or holidays that people are talking about, you will make them more important. This may take some imagination, but you may be able to modify an existing infographic and link it with a particular reference to a festival, social event, news report or pop culture.
Leverage social media
Begin with your own social networks – tweet them, add them on your Facebook wall, pin them to your Pinterest page, share them around. Consider using social advertisements like Twitter Ads, Facebook Supported Messages, or Facebook Sponsored Stories if you really want to drive it.
While you can not include the entire infographic in a tweet, teasers can be included. Tweet those key points on your blog and provide a link to the complete infographic.
Be sure to use Pinterest apart from other social media platforms, which is an excellent forum for infographics. Given the image-oriented nature of this fast growing platform, infographics are very common there. Make sure that you build boards that generate the kind of traffic that you are looking for. On Pinterest you can build as many boards as you want.
Full infographics often don’t look their best on Twitter, which is why publicising teasers instead is always easier. It can also be a perfect way to get your website viewed by Facebook friends and fans. When you build your infographic, bear in mind which segments may be particularly enticing to Facebook readers.
Through converting them into videos you will gain more mileage from your infographics. A easy way to do so is to remove the diagram from the various pieces and transform them into PowerPoint slides. You may add music to that for added appeal. You can use tools such as Animoto to make this form of video too.
You may use Google or Facebook ads for this reason if you are willing to spend a little bit of money in promoting your infographics. Facebook Sponsored Content is another valuable resource. It is important to check and carefully monitor the performance take advantage of these advertising platforms. Check out what headlines and ads that get you the most traffic.
Tie up with bloggers and influencers
Another perfect way to ensure the infographic reaches a wider audience is by blogger outreach. Search for blogs publishing infographics in your industry and give them a customised email to let them learn about your infographic why it is important to their blog audience. Give them the embed code too to make publishing as easy as possible.
Influencers are individuals who have a broad following in your niche or business, and are considered experts. There are people who can help you to communicate with a wider audience. Reach them on Twitter, Facebook and their forums. Research what kind of material they usually write, and use the infographic to sell them.
Few people associate with guest blogging, where you are searching for specific sites to post articles of your own. You may take a similar approach with the infographics. Create a list of popular blogs in your industry, and use your infographic to sell them.
Distribute on forums and directories
Most websites and forums are devoted to infographics. Especially if your goal is to create links to your infographic, be sure to send it to blogs and directories for infographics. Using this excellent list of more than 100 places to send your infographic to.
Forums can be good places for a targeted audience to interact and get people interested in your content. The safest way is not to be too overt in terms of self-promotion and rely on your signature to support it. You may use your signature to push traffic to the web or post the location of your infographic. Much as the text part of your infographics can be published as posts, you can upload the photos on sites like Flickr and Instagram. In this case, each image will include the connection to the full infographic.
There are plenty of websites to curate content where you can post infographics. Those can be a valuable traffic source. Even as there are directories of posts and video sharing sites, there are directories of infographics.
Infographics have developed into one of the most effective and lucrative ways of inbound marketing, offering companies a chance to show off their skills, build something beautiful and attract dozens of natural SEO backlinks in one go. To someone new to the infographic marketing world, the tactic might sound like a ploy built around a buzzword, but the data are not lying. People strongly enjoy visual content, and take advantage of the ability through infographics.
Infographic marketing, however, is not as easy as designing a piece and adding it on your website. If you want to get the best results with your infographic and improve your odds of making it go viral, you’re going to have to do some research.