Creative Ways to Maximise Infographics for Marketing Campaigns
We look at a variety of ways marketers can use infographics and impact their brands through leveraging on intelligent use of platforms and programs.
An infographic is defined as a visual image used to reflect information or data, and it should come as no surprise to discover that Infographics has grown to become an integral part of marketing campaigns in recent years.
If you have not yet kept up with the visual content marketing hysteria, then now is the best time to do so. Also small brands on a shoestring budget with infographics have a chance of attracting the attention of their target audience. First, you will need a creative idea, an image editing app, and channels for content distribution which can drive traffic to your site.
For example, social media has proven to generate 3x more engagement to post that features infographics. This comes in the form of likes, reviews, shares, and clicks to your post for example to a landing page that advertises an aircon servicing company. Effective marketing with infographics however involves more than just sharing them regularly via social networks or integrating them into your blog posts.
Today, almost all businesses collect and use data in their marketing strategies, and typically this is what is used to write an infographic. Knowing how to efficiently use those infographics in your marketing campaigns, however, may be the fine margin that distinguishes you from your competition.
Expand content formats
As a marketer, you will continually build and drive new content for your users, not just in order to stay relevant, but also to keep your content fresh. Very often, an infographic may be a great segue into a piece of premium content, such as an eBook, because it can serve as an introduction or a brief summary of a specific subject. Once the user has digested the infographic, a simple CTA connection traffic to your website can be generated to download the eBook and read more about the subject.
Considering all the obstacles you have to face to build a successful infographic, extracting as much profit as you can from them is only fair for you. All this said, you are most welcome to repurpose your infographics to the fullest extent possible. You may also repurpose them into full-on slideshows, in addition to using infographics for newsletters. All you need to do is crop and section you want to use as slides, create the presentation with an app such as PowerPoint and publish it on a website such as SlideShare.
Leverage value in courses
Besides uploading your presentation of the slideshow to SlideShare, you can also use it to boost the value of an online course. For those who still don’t know what online courses can do for your company, there’s a lot of time you’re wasting.
The eLearning industry will not only help you position yourself as an authority in your niche, but will also provide you with an opportunity to monetise your online content. It’s also possible to develop and publish your course online without creating your own eLearning infrastructure. For sites such as Udemy and Teachable, you can do anything from designing content for the course to handling subscribers — at a single venue. Also note that if your online course is signed up for a lead, then they deserve nothing less than high-quality content.
There is simply no space for simple lists and other forms of thin material which can be found for free elsewhere. If you’re intentionally trying to sabotage your own company, of course.
With infographics in the mix, there should be no problem in creating useful and action-oriented material for your students aspiring.
Maintain engagement with newsletters
Like landing pages, newsletters must be aesthetically appealing and captivating; the information found in them must be described succinctly while providing ample specifics to attract clicks. For this reason infographics are great for your newsletters as well. Just create one that fits the normal long format, and use it as the main body of your newsletter.
Another solution is to use multiple image files instead of just adding one infographic into your newsletter.
For instance, if you already have an infographic that you would like to repurpose, simply plug in the parts that you want to use as header, main body, footer, etc.
By doing so, you can take advantage of popular email templates from platforms such as MailChimp or AWeber. This will also allow you to insert hyperlinks on particular items.
Drive traffic and increase conversion
If you are trying to drive more traffic to your website, or a specific piece of content, then making an infographic can be the perfect driving force for getting existing and new customers involved in your marketing efforts. The secret to success here is using the infographic to pique the interest of consumers in the subject. Even if they have limited knowledge of the subject, they can be taken on an insightful journey by a well designed infographic that attracts them and makes them want to learn more, creating a click to your website or premium content.
Infographics capture the attention of the viewer, highlight important takeaways quickly and sustain interest until you are ready to pull out your CTAs. Now, where else are those benefits meaningful? That’s right — dozens of landings.
Rather of using bulleted lists to illustrate your value points, you can use a design infographic to make such ideas more accessible and appealing. You may also use infographics to help explain directions if necessary, helping the audience feel more comfortable about converting.
And incorporating infographics into your landing pages would also give you more legroom to integrate colour psychology, and more visual elements to play and. For example, blue shades are often associated with confidence and reliability, while red shades are sometimes associated with resolve and passion. This is not just the science of rockets. Only do your homework and decide the correct colour mix that aligns with your objectives.
Gain exposure on Instagram
Infographics is almost geared to social media platforms: a highly entertaining piece of content on a diverse forum for social sharing. If your infographic reaches the right notes then it’s highly likely that in a matter of seconds your post will be shared by thousands, and the popularity of your business will increase very rapidly. It’s almost like a heaven made match. It does work both ways though, so make sure your infographic is visually appealing.
On paper Instagram looks like the ultimate infographics delivery tool. After all, an infographic is simply an image while Instagram is a forum for image-sharing. You shouldn’t just post infographics though via the website. A better approach is to define parts of the infographic which can be marketed individually, and then update them during the day on various occasions.
Once, to make this possible, you don’t have to do something fancy; the Instagram app itself will help you crop the shareable parts of your infographic in seconds. Do not forget to write a brilliant caption which contains the URL of your website. Remember, it’s nice to generate Instagram followers but it’s not as critical to drive eligible traffic to your site.
Research trending topics
Essentially a roundup infographic is the same as a roundup message. This is designed with contributions from multiple influencers, will draw loads of traffic through social media and will strengthen the authority of your brand as an information source. To build a successful roundup post, first you need to come up with a subject that will pique the readers’ attention as well as your target influencers.
A content analytics tool such as BuzzSumo can be used to quickly scan for trending topics using only keywords. If you have a relevant subject in consideration, you can use an outreach platform to communicate with prospective influencers and request feedback from them. You can do it manually, too, but it won’t be near as effective anywhere.
Finally, the answers need to be condensed into a coherent infographic script that will then be used to finalise the template. Remind the influencers when it’s over so they can help their followers spread the infographic. That’s the gist of carrying out a plan for outreach. You should refer to this post for detailed approaches on social media outreach.
Conclusion
There are a variety of ways you can use infographics in your marketing strategies, some of which we discussed in this article above, but the key lesson is that a beautiful, well-designed, easily digested infographic can truly be the catalyst behind your marketing campaigns.
The fact remains that if you want to be successful you need to have stellar content. While infographics will keep your brand relevant in the near future, you will need strategies to help you make the most of your investments. So, channel your creative energies, roll up your sleeves and begin to design. There is no longer a choice in this dynamic environment.
