How to Promote Your Infographics Effectively
Don’t make the mistake of making and not promoting a nice infographic. Below are some effective ways to advertise the infographic, so that the largest possible audience will see it.
How infographics help in your marketing
Infographic marketing is useful both as a way of attracting customers in the short term, and as a long-term digital strategy. Infographics raise your authority over your brand. Your brand is the identity of your business and infographics are the ideal way of promoting that identity. You will have the chance to show off your identity and personality in the language and structure of the infographic, but what really matters is your subject matter. You can prove yourself as a market leader, and develop yourself as a major authority, depending on the scope of research you do. It makes people trust in you and respect you more.
For search engine ranks, they draw organic backlinks to your site, based primarily on the consistency and amount of backlinks that lead back to your site. If your links tend to be unnaturally constructed, however, you may face a Google penalty. Infographics are useful because they obviously allow people to share and repost digital content with links that lead back to your web. You get all the connections you may ever want, and you don’t have to think about them all being created artificially.
They improve opportunities for direct web traffic by clicking it in. Eventually, and maybe most importantly, your infographic appearance can entice people to click on your website. This means more important tourists arrive from across the web as the infographic circulates.
Making sure your infographics are set up right
It’s a wise idea to run through a final review of must-have qualities before you start syndicating your infographic:
- Make sure your branding is clear and identifiable. If appropriate add a watermark to ensure that the infographic can only be credited to you.
- Double check your list of referrals. People want infographics that they might trust, so make sure all links to your guide are correct and work properly.
- Create an embed code in the infographic itself, or provide a link to your blog. It will ensure people will share your infographic with the corresponding link quickly and easily.
- Infographics can be very powerful ways to get the message out there. They are eye-catching and sometimes substantially more convincing than plain text.
Here are some powerful methods for promoting your infographics.
Place your infographics on your site
If Infographics is a big part of your marketing campaign and you should be given a useful place to publish them. This could be your marketing a personal blog, electrician services, NGO website, or whatever works for you. This way you can direct traffic back to this central location no matter what advertising techniques you use. When the infographics are too common, then promoting them is more difficult.
If you have a mailing list, you can let them know if a new infographic is written. Typically the best way to do that is to give them a link to your blog. It is also possible to send attachments or insert the infographic into the email itself, but such strategies will may the delivery and open rates.
Including connections in your infographics can help you push traffic to those pages. Therefore, you can email certain bloggers or site owners and ask them in return to help promote your infographics. We are supporting themselves and you, after all, by doing so.
If you have an infographic loaded with useful information, use the press releases to promote it. A press release must be published as a news article rather than an ad, but the site where the infographic is published also helps you to create links.
Make sure you have Twitter and Facebook sharing buttons when posting your infographic on your page. Don’t be afraid to ask people if they want to share it.
There’s ways to support the offline infographics. Links may be placed on business cards, bulletin boards or in online newspaper classifieds. It is best to have an easy and short domain name, which can be easily remembered for this reason.
Optimise infographics to perfection
Whenever you’re making a new infographic, make sure you customise it the way you’d like an article, blog post or picture. It means using a number of keywords, primary as well as long tail. A good SEO agency will be able to do keyword analysis and find words and things that people are searching for that you may not have been talking about.
As with other content styles, people usually see a headline before something else. That’s why it is important to choose a title that people would be drawn to for your infographic. This will obviously rely on your target market. Although you can think about keywords and SEO for headlines, you do need to make your headline convincing so people are drawn to the infographics.
If you want to share your infographic and go viral, then you can make it easy for people to insert it on their own websites. Learning how to build an embed code for your infographic is not complicated, and it will help you get it out to a wider audience.
In platforms such as Scribd, the text section of an infographic can be reused into blog entries, essays or articles. Do not forget to provide a link to the entire infographic when you do so.
It is a creative way of bringing the traffic from entirely new sources. Pictures are common by definition so you only need to interpret the text. Yet make sure to get correct translations, as otherwise your messages might be confused or distorted. This could be an ideal way to get traffic from other areas.
Equally not all infographics are common. One main explanation is that some of them are badly built. Which may mean too much text, the wrong colour scheme or a confusing interface. Typically, the best infographics are descriptive, not too long without unnecessary details. This will flow naturally, so that the eye passes from point A to point B without disturbing itself.
Through linking your infographics to events or holidays that people are talking about, you will make them more important. This may take some imagination, but you may be able to modify an existing infographic and link it with a particular reference to a festival, social event, news report or pop culture.
Leverage social media
Begin with your own social networks – tweet them, add them on your Facebook wall, pin them to your Pinterest page, share them around. Consider using social advertisements like Twitter Ads, Facebook Supported Messages, or Facebook Sponsored Stories if you really want to drive it.
While you can not include the entire infographic in a tweet, teasers can be included. Tweet those key points on your blog and provide a link to the complete infographic.
Be sure to use Pinterest apart from other social media platforms, which is an excellent forum for infographics. Given the image-oriented nature of this fast growing platform, infographics are very common there. Make sure that you build boards that generate the kind of traffic that you are looking for. On Pinterest you can build as many boards as you want.
Full infographics often don’t look their best on Twitter, which is why publicising teasers instead is always easier. It can also be a perfect way to get your website viewed by Facebook friends and fans. When you build your infographic, bear in mind which segments may be particularly enticing to Facebook readers.
Through converting them into videos you will gain more mileage from your infographics. A easy way to do so is to remove the diagram from the various pieces and transform them into PowerPoint slides. You may add music to that for added appeal. You can use tools such as Animoto to make this form of video too.
You may use Google or Facebook ads for this reason if you are willing to spend a little bit of money in promoting your infographics. Facebook Sponsored Content is another valuable resource. It is important to check and carefully monitor the performance take advantage of these advertising platforms. Check out what headlines and ads that get you the most traffic.
Tie up with bloggers and influencers
Another perfect way to ensure the infographic reaches a wider audience is by blogger outreach. Search for blogs publishing infographics in your industry and give them a customised email to let them learn about your infographic why it is important to their blog audience. Give them the embed code too to make publishing as easy as possible.
Influencers are individuals who have a broad following in your niche or business, and are considered experts. There are people who can help you to communicate with a wider audience. Reach them on Twitter, Facebook and their forums. Research what kind of material they usually write, and use the infographic to sell them.
Few people associate with guest blogging, where you are searching for specific sites to post articles of your own. You may take a similar approach with the infographics. Create a list of popular blogs in your industry, and use your infographic to sell them.
Distribute on forums and directories
Most websites and forums are devoted to infographics. Especially if your goal is to create links to your infographic, be sure to send it to blogs and directories for infographics. Using this excellent list of more than 100 places to send your infographic to.
Forums can be good places for a targeted audience to interact and get people interested in your content. The safest way is not to be too overt in terms of self-promotion and rely on your signature to support it. You may use your signature to push traffic to the web or post the location of your infographic. Much as the text part of your infographics can be published as posts, you can upload the photos on sites like Flickr and Instagram. In this case, each image will include the connection to the full infographic.
There are plenty of websites to curate content where you can post infographics. Those can be a valuable traffic source. Even as there are directories of posts and video sharing sites, there are directories of infographics.
Infographics have developed into one of the most effective and lucrative ways of inbound marketing, offering companies a chance to show off their skills, build something beautiful and attract dozens of natural SEO backlinks in one go. To someone new to the infographic marketing world, the tactic might sound like a ploy built around a buzzword, but the data are not lying. People strongly enjoy visual content, and take advantage of the ability through infographics.
Infographic marketing, however, is not as easy as designing a piece and adding it on your website. If you want to get the best results with your infographic and improve your odds of making it go viral, you’re going to have to do some research.
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Creative Ways to Maximise Infographics for Marketing Campaigns
We look at a variety of ways marketers can use infographics and impact their brands through leveraging on intelligent use of platforms and programs.
An infographic is defined as a visual image used to reflect information or data, and it should come as no surprise to discover that Infographics has grown to become an integral part of marketing campaigns in recent years.
If you have not yet kept up with the visual content marketing hysteria, then now is the best time to do so. Also small brands on a shoestring budget with infographics have a chance of attracting the attention of their target audience. First, you will need a creative idea, an image editing app, and channels for content distribution which can drive traffic to your site.
For example, social media has proven to generate 3x more engagement to post that features infographics. This comes in the form of likes, reviews, shares, and clicks to your post for example to a landing page that advertises an aircon servicing company. Effective marketing with infographics however involves more than just sharing them regularly via social networks or integrating them into your blog posts.
Today, almost all businesses collect and use data in their marketing strategies, and typically this is what is used to write an infographic. Knowing how to efficiently use those infographics in your marketing campaigns, however, may be the fine margin that distinguishes you from your competition.
Expand content formats
As a marketer, you will continually build and drive new content for your users, not just in order to stay relevant, but also to keep your content fresh. Very often, an infographic may be a great segue into a piece of premium content, such as an eBook, because it can serve as an introduction or a brief summary of a specific subject. Once the user has digested the infographic, a simple CTA connection traffic to your website can be generated to download the eBook and read more about the subject.
Considering all the obstacles you have to face to build a successful infographic, extracting as much profit as you can from them is only fair for you. All this said, you are most welcome to repurpose your infographics to the fullest extent possible. You may also repurpose them into full-on slideshows, in addition to using infographics for newsletters. All you need to do is crop and section you want to use as slides, create the presentation with an app such as PowerPoint and publish it on a website such as SlideShare.
Leverage value in courses
Besides uploading your presentation of the slideshow to SlideShare, you can also use it to boost the value of an online course. For those who still don’t know what online courses can do for your company, there’s a lot of time you’re wasting.
The eLearning industry will not only help you position yourself as an authority in your niche, but will also provide you with an opportunity to monetise your online content. It’s also possible to develop and publish your course online without creating your own eLearning infrastructure. For sites such as Udemy and Teachable, you can do anything from designing content for the course to handling subscribers — at a single venue. Also note that if your online course is signed up for a lead, then they deserve nothing less than high-quality content.
There is simply no space for simple lists and other forms of thin material which can be found for free elsewhere. If you’re intentionally trying to sabotage your own company, of course.
With infographics in the mix, there should be no problem in creating useful and action-oriented material for your students aspiring.
Maintain engagement with newsletters
Like landing pages, newsletters must be aesthetically appealing and captivating; the information found in them must be described succinctly while providing ample specifics to attract clicks. For this reason infographics are great for your newsletters as well. Just create one that fits the normal long format, and use it as the main body of your newsletter.
Another solution is to use multiple image files instead of just adding one infographic into your newsletter.
For instance, if you already have an infographic that you would like to repurpose, simply plug in the parts that you want to use as header, main body, footer, etc.By doing so, you can take advantage of popular email templates from platforms such as MailChimp or AWeber. This will also allow you to insert hyperlinks on particular items.
Drive traffic and increase conversion
If you are trying to drive more traffic to your website, or a specific piece of content, then making an infographic can be the perfect driving force for getting existing and new customers involved in your marketing efforts. The secret to success here is using the infographic to pique the interest of consumers in the subject. Even if they have limited knowledge of the subject, they can be taken on an insightful journey by a well designed infographic that attracts them and makes them want to learn more, creating a click to your website or premium content.
Infographics capture the attention of the viewer, highlight important takeaways quickly and sustain interest until you are ready to pull out your CTAs. Now, where else are those benefits meaningful? That’s right — dozens of landings.
Rather of using bulleted lists to illustrate your value points, you can use a design infographic to make such ideas more accessible and appealing. You may also use infographics to help explain directions if necessary, helping the audience feel more comfortable about converting.
And incorporating infographics into your landing pages would also give you more legroom to integrate colour psychology, and more visual elements to play and. For example, blue shades are often associated with confidence and reliability, while red shades are sometimes associated with resolve and passion. This is not just the science of rockets. Only do your homework and decide the correct colour mix that aligns with your objectives.
Gain exposure on Instagram
Infographics is almost geared to social media platforms: a highly entertaining piece of content on a diverse forum for social sharing. If your infographic reaches the right notes then it’s highly likely that in a matter of seconds your post will be shared by thousands, and the popularity of your business will increase very rapidly. It’s almost like a heaven made match. It does work both ways though, so make sure your infographic is visually appealing.
On paper Instagram looks like the ultimate infographics delivery tool. After all, an infographic is simply an image while Instagram is a forum for image-sharing. You shouldn’t just post infographics though via the website. A better approach is to define parts of the infographic which can be marketed individually, and then update them during the day on various occasions.
Once, to make this possible, you don’t have to do something fancy; the Instagram app itself will help you crop the shareable parts of your infographic in seconds. Do not forget to write a brilliant caption which contains the URL of your website. Remember, it’s nice to generate Instagram followers but it’s not as critical to drive eligible traffic to your site.
Research trending topics
Essentially a roundup infographic is the same as a roundup message. This is designed with contributions from multiple influencers, will draw loads of traffic through social media and will strengthen the authority of your brand as an information source. To build a successful roundup post, first you need to come up with a subject that will pique the readers’ attention as well as your target influencers.
A content analytics tool such as BuzzSumo can be used to quickly scan for trending topics using only keywords. If you have a relevant subject in consideration, you can use an outreach platform to communicate with prospective influencers and request feedback from them. You can do it manually, too, but it won’t be near as effective anywhere.
Finally, the answers need to be condensed into a coherent infographic script that will then be used to finalise the template. Remind the influencers when it’s over so they can help their followers spread the infographic. That’s the gist of carrying out a plan for outreach. You should refer to this post for detailed approaches on social media outreach.
Conclusion
There are a variety of ways you can use infographics in your marketing strategies, some of which we discussed in this article above, but the key lesson is that a beautiful, well-designed, easily digested infographic can truly be the catalyst behind your marketing campaigns.
The fact remains that if you want to be successful you need to have stellar content. While infographics will keep your brand relevant in the near future, you will need strategies to help you make the most of your investments. So, channel your creative energies, roll up your sleeves and begin to design. There is no longer a choice in this dynamic environment.
Adapting Your Digital Marketing Strategy to Survive COVID-19
The time has arrived for SMEs and startups to reassess ways and messaging to cope with the COVID-19 pandemic, unfortunately with no end in sight.
Social networking can now be defined as a mature marketing medium, in the world of hyper-speed, dramatic scale-ups and accessibility. Although the common perception is that organic is dead, there are still enough opportunities, especially for brands that don’t rely on paid approach and prefer conversation over interruption.
Small and medium-sized companies (SMEs) are still primarily dependent on driving short-term campaigns. It results in a temporary number increase which mostly comes at the cost of sales. Those ads have little impact on the brand’s actual growth in the long run.
For significant numbers of their customers under lockdowns and otherwise experiencing unpredictable financial conditions, communicating for consumers requires new strategies. Lots of brands are upping their content marketing investments to sustain and create relationships with customers while others are sidelined.
This is clear, but it’s worth reiterating that it’s not a time to be prey on fears. None of this content should be compelled to lean as on COVID-19 and not every brand. If your content in these dark times can teach, inform, and generally make life a little easier for others, or brighten up their day, then you should do it. Focus your energies on supporting others in need in other ways, including supporting your workers and other small businesses that are struggling.
The challenges of traditional marketing
Besides the fact that it does not involve face-to-face contact and thus in combination with social distancing activities, the main benefit of digital marketing is that it is observable. Marketers can get the leads from their activities produce the highest quality and at what cost, that is to say, they know the ROI.
Let’s look at some of the things that are now happening around brands and digital media. In view of the current situation, airlines and the cruise industry have that, delayed or halted their promotional campaigns. Supply chain and distribution are strained with delivery periods extended out to five to seven-day pre-Prime days. For certain cases, it would have to wait for the latest releases-be it movies or new product lines. Despite several trade shows being cancelled, businesses that saw a spike in leads and activities during participation in events are diverting spending into digital media to account for the lost opportunities.
Thankfully, remote work policies drive investments in process automation or project management applications like Slack and Trello, e-learning platform subscriptions, and telecommuting apps like Zoom, for example.
Responsible messaging
As bleak as it seems, people look to their leaders and institutions for knowledge, reassurance and encouragement in times of crisis. We often look to brands gradually, making it the primary responsibility to take control and channel contact as marketers. Now is the time to push the online activities and dig new openings into the sales and marketing channels of the company.
One of the main things which should be done by all sites is to look to their users. Some of the easiest ways to warn users about crucial details on your homepage during this crisis is to use a banner above or below the navigation. If you have users affected by COVID-19, they will know with convenience where to find the details they need to know.
For example, during COVID-19, Apple alerted its users about important information about retail stores. In times of crisis like this, other large businesses, such as insurance, do need to step up to let consumers know how to protect their health and well-being. Interior design platform Hometrust has also alerted users that video conferencing is now an option to telecommute with interior designers. With that out of the way, we will dig into the actual content you can have on your website, and how to use it strategically.
Contribution to your audience in context
Each brand has its own media, be it shops, websites or even social handles. Google, however we can, is also using many of our surfaces to help. For example, take the YouTube homepage that guides users to videos from the Centers for Disease Control and Prevention, or from other local public health agencies. Markets should start to take a look at their brands’ social handles and evaluating how they can use their reach to amplify the information people need now. As the days go on, they should continue to assess their owned touch-points for new opportunities like this.
The word “crisis” comes from the Greek word “separating, sifting” which means passing judgment, holding just what is worth while. This refers to a crucial moment when we have to determine what is important and choose what. COVID-19 presents a valuable opportunity to remind ourselves that in this unpredictable world, the greater picture skills students need are meta-skills that can be applied to many different scenarios, such as creative problem-solving, focus and perseverance, critical thinking and, above all, adaptability.
Know that the children are now studying lessons that are much more important to their future for parents who may be concerned about how their children can fulfil the expectations of the curriculum and can clear the end-year exam bar. When our young people watch this pandemic unfold they are learning lessons about how we are all interconnected and what globalisation actually means.
Migrate offline to online space effectively
Repurposing a variety of outdoor advertising banners, immediately releasing help announcements, medical equipment donations, and participating in community-building events to engage with customers are some of the prompt recalibration of luxury brands around the world during this crisis.
Although it’s important to have excellent customer support and e-commerce experience, aligning sales and marketing teams to effectively execute virtual experiences and digital interaction can make the difference in sustaining growth levels.
We acknowledge as business professionals that we have a responsibility to navigate uncertainty. In all of this, we evaluate our marketing budgets through the lens of what is most important to our customers.
Demonstrate relevancy to target audience
In the spirit of reassessing campaigns, right now we find that all sorts of creative elements need to be scrutinised. The meaning of our advertising buys needs to be carefully analysed, from the sound and visual representation to copy and keywords. For every campaign, we ask ourselves these questions, no matter how much channel or scale we invest behind it.
We do not think, for example, that slapstick comedy is right for our brands right now. So, we’re holding off on those funnier in nature campaigns. They are re-evaluating creative that displays interactions such as hand shakes, embraces and high-fives, as social distancing is an effective strategy to delay disease transmission.
Facing digital marketers the greatest problem is timeliness. Maintaining marketing momentum is now more important than ever because more consumers rely on technology to remain linked and that has to come with changes in marketing strategies, such as home tuition services.
For example, we see brick-and-mortar businesses like restaurants and fitness studios relying on Instagram Live feeds and YouTube videos to engage their audience creatively online, whether through cooking videos or live workout lessons. Digital marketing practitioners should see this as an opportunity to change their ad budget ratio temporarily and re-allocate it to leverage new media.
Co-existing with COVID
When the precautions are in effect, make every attempt to retain a “business as normal” attitude. At this point, survival matters more than just market dominance. Let’s stay calm, be tenacious, help other companies in every way possible and take the required measures to make you come out stronger than ever from this disruption.
The case studies above all have one thing in common, regardless of the market or the existence of a business: the companies behind them strive to make themselves useful, not just entertaining customers at a time when many of them are stuck at home.
Many brands would certainly have a greater opportunity to do so than others, but as the various case studies show, even brands that are hardest hit by the COVID-19 pandemic will find brand assets that lend themselves to compelling content marketing strategies.
Additionally, being up front about the obstacles the company faces during this time is worthwhile. Consider sending an email to stakeholders, explaining this problem and what your business is doing to minimise the effect, or updating your social media platforms and FAQ pages to detail steps your brand is taking to deal with this situation.
